Work Experience

The New York Times

Manager, Data and Insights - Growth Aug 2023 - Present

Senior Analyst of Data and Insights / Sep 2021 - Aug 2023

  • Focus Areas - AB experimentation, mobile application analytics using in-app event tracking and third party data, data engineering, and subscription growth. Embedded on a cross functional team with collaboration in frontend and backend systems and projects. 

  • Data and Analysis - Performed rigorous analyses using primarily SQL and R focused on time series analysis, propensity models, churn prediction, and demand structures.

  • Leadership - As a manager of mobile subscription growth data, I led and leveled up data pipelines, analyses, and architecture that brought mobile growth strategy to prominence and built trust in our data. This includes leading the multi-year project of leveraging third party server systems and connecting frontend and backend data to create the first complete view of our subscriber journey on mobile. Co-lead AB experimentation for the largest group in the Growth Mission launching and analyzing more tests in H2 2024 than any other team.

  • Ownership - Lack of data visibility meant I was left to pioneer innovative ways to collect, manage, and clean data. These pipelines have become pivotal in our understanding of mobile growth and have allowed both myself and those across the company to perform dependable analysis.

  • Community - Lead documentation days to help encourage continuous and proper documentation of our data architecture and modeling. Planned team bonding events to promote cross-functional and cross-mission bonding. Hosted and helped plan Growth Mission onsite for over 200 employees.

The Brattle Group

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Senior Research Analyst / July 2020 - September 2021

Research Analyst / July 2018 - June 2020

  • Practice Areas – Big data analytics, securities, white collar crime, pro bono, and valuation

  • Data and Analysis – Performed a variety of economic and statistical analyses using primarily R, SQL, and Excel models using larger scale data. Models included known methods such as discounted cash flows and event studies to unique damages models that were, in part, developed with independent research.

  • Client Engagement – Supported internal and external experts in preparing reports for litigation. Worked closely with counsel in preparation of deliverables and project work.

  • Project Management – Led team in complex damages analysis for multiple cases related to RMBS litigation. Co-led team of 15 FTEs in large-scale data aggregation and preparation of investigative dashboard for counsel.

  • Firm Building – Helped develop and lead Brattle’s first affinity group, the Brattle Women’s Network. Worked with members of the management committee to implement new supports for those with disabilities during the interview process and while working at the firm. Member of DEI committee, and member of research analyst recruitment committee.

  • Training – Led intensive training in R for new consultants, including analysts and associates. Invited to speak on panel during new consultant training for the past three years.

Internships

Marketing Architects

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Analytics Intern / Jun 2017 - Aug 2017

  • Utilized SQL (through Amazon Redshift) to build datasets for automated reporting and comparative analyses.

  • Identified data trends in buying processes to assist in creation of automated tool for Media Buying Services.

  • Optimized media buying with the goal of maximizing budget efficiency and spot optimization for clients.

College Fashionista

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Writer / Aug 2015 - May 2017

Social Media Intern / Dec 2015 - May 2017

  • Helped to promote events and projects on social media such as the Podcast: Office Hours, original articles, and crossover campaigns with companies such as Clinique, Palmer’s and Chapstick.

  • Wrote monthly articles for CollegeFashionista.com highlighting street style looks from students on campus.

Northwestern University

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Financial Operations Intern / Jan 2017 - Mar 2017

  • Worked with the heads of over 150 departments to inventory and catalog the University’s capital equipment.

  • Assisted in compiling report on financial status of the University and compared finances of other top institutions.

Illinois Tool Works, Inc.

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External Reporting Intern / Jun 2015 - Aug 2015

  • Helped prepare Financial Reporting Analysis Package for the 2nd Quarter including aspects of the 10-Q.

  • Review an audited internal reporting methods for accuracy.

  • Interacted with group controllers of business units to lower discrepancies in Intercompany Transfer Reports.

Skills and Facts

Programs

Advanced

R

SQL

BI Tools

Excel

Intermediate

Python

SAS

Fun Facts

Classically trained violinist

Beginner Chess Player

Former Stand Up Comedian

Theremin Enthusiast